In this weekly feature, personal trainer Aylia Fox shoots from the hip about some aspect of the health, fitness and weight loss industry. Unafraid, upfront, provocative and honest you'll either love or hate her views. Either way, you won't be able to ignore them.
This week's rant:
THE PROTEIN SUPPLEMENT MYTH - THE FACTS
PROTEIN products are everywhere, you can't escape them. Once the domain of specialist sports shops and health food stores, now you can't even go to Sainsbury's without being distracted by bars, shakes, powders and protein-enriched concoctions. The internet is awash with them.

Retailers aren't stupid, they've simply responded to market forces and jumped-on the protein bandwagon that seems to have infected anyone who has the slightest interest in health and fitness.
As a personal trainer I am often asked by clients if they should be stocking-up on this sort of stuff. I tell them 'NO' and advise them to eat plenty of lean meat - particularly chicken - along with some salmon, tuna and mackerel. I tell them to Include kidney beans, chick peas, cottage cheese eggs and wholemeal cereals and grains in their diet and if they can throw in a bit of Quorn and Quinoa washed down with skimmed milk and a low fat yoghurt, they'll be getting more protein than they need and - more importantly - it will taste better and it's real food (this is not an exhaustive list, by the way!)
Another bonus of getting your protein the 'real' way, is that it won't cost you the earth. Have you seen the price of pre-packaged protein products? You're lucky if you can get a tiny (tasteless) bar for under £2 and protein powders normally come in bucket size portions that start at around £30. I saw a pre-mixed protein shake in a leisure centre vending machine that cost a staggering £3.80 - that's nearly twice the amount of TWO skinny lattes at High Street coffee shop.
There are other factors to consider too. These products are, in the main, artificial. They have to be made this way in order for them to be palatable and so that they have a long shelf life. Some of them are also full of sugar and many of them are calorific. For anyone trying to lose weight, they are best avoided.
Here are a few facts about protein: it is needed for the growth, maintenance and repair of body tissue. Protein is part of every living cell and some tissues like skin, muscle, tendons, ligaments, hair and the core of bones and teeth are predominantly made of protein. Unless there is insufficent carbohydrate stored in the body, protein will NOT be used for energy production and compared to other nutrients, the body's protein needs are quite small.
Government guidelines say that a 'normal' adult should be getting 10-15 per cent of their total calories a day from protein. That's approximately equivalent to 0.8g per kg of body weight. For example, a 60kg person would require 60 x 0.8g = 48g per day.
That increases to 1.2-1.4g per kg of body weight for those people who are working-out hard, regularly (3 to 5 times a week) For a 60kg person, that's still only (approximately) 78g - which can easily be sourced through diet.
IT'S ONLY HEAVY-DUTY BODYBUILDERS, ELITE STRENGTH AND POWER BASED ATHLETES AND PEOPLE WHO ARE SERIOUSLY OVERLOADING WEIGHT ON A VERY REGULAR BASIS WHO NEED CONSIDER SUPPLENENTING THEIR DIET WITH EXTRA PROTEIN.
There are NO health or performance benefits in taking more protein than we need. In fact there are health risks associated with a surplus - for e.g accumulation of ammonia which can, in some circumstances, lead to kidney and liver damage.
So, don't get caught up in the protein frenzy and stop wasting your time and money on products that you really don't need if you're eating sensibly - and properly.
Protein IS important - I'm not saying otherwise. I personally include a sizeable amount in every meal I consume and I advise clients to moniter their intake to ensure they're getting enough. But let's keep the matter in perspective. Unless you want to be the next Arnold Schwarzenegger or Kelly Holmes, leave the protein supplements to those who actually need them.